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Special issue: "Motor Web Museum"

The Motor Web Museum preview was presented at the Ferrari Museum of Maranello: it is a new interactive platform created by the project " Rete Nazionale Città dei Motori", with the aim of creating a big virtual museum of the Italian motor culture. The complete version will be available in July, but it is already possible to access its website here: https://www.motorwebmuseum.it/. It is an innovative tourism project, designed to stimulate interest in the Italian motor tradition and to integrate virtual and real experience. "Motor Web Museum" will make it possible - through a simple, appealing and highly customizable experience of use - to spread the knowledge of Italian motoring heritage, also with the aim of increasing the tourism in the cities belonging to the network.

"This is a project to be made" - said Massimiliano Morini, Mayor of Maranello and President of the Associazione Città dei Motori - “which will progressively increase its content and that has been created with the goal of networking the Italian motoring excellence: a virtual place where cities with a passion for motors can let themselves be known by enthusiasts, as well as by a wider audience, attracting tourists' interest". “An innovative tool for tourism” - as Giancarlo Muzzarelli, mayor of Modena and president of the Province of Modena, reminds us - "created within the reality of the land of engines in Emilia Romagna, which represents - together with other Italian territories - a wealth and an amazing heritage to be protected and promoted”.

According to Danilo Moriero, Secretary General of the Associazione Città dei Motori, "behind the tourism promotion of these cities there is an industrial and manufacturing sector that employs thousands of people and makes use of their knowledge, skills, technology and know-how, and the project Rete Nazionale Città dei Motori aims at adding value to all this". Co-funded by the Decree Law 31/12/10 of the Minister of Tourism, the project "Rete Nazionale Città dei Motori" is a new opportunity, in line with the new trends of tourism, which offers a complete and rewarding experience to a wide audience of motor culture enthusiasts of our country. The project seeks to enhance Italy as a cradle of world-renowned excellence in this sector with regards to technology, design and characters that have contributed to the technical and aesthetic development of one of the twentieth century revolutions: the production of cars, motorcycles and, more generally, powered vehicles. The project "Rete Nazionale Città di Motori" gathers highly representative subjects of the national motoring field: 26 municipalities (Arese, Ascoli Piceno, Atessa, Castel D’Ario, Castelfranco Emilia,Cento, Fiorano Modenese, Mandello del Lario, Maranello, Modena, Monza, Nicolosi, Noale, Ospedaletti,Paglieta, Pontedera, Pratola Serra, Samarate, San Martino in Rio, Sant’Agata Bolognese, Scarperia, Termoli,Torino, Varano de Melegari, Varese, Verrone), 2 provinces (Modena and Pisa), 2 associations (Città dei Motori, Tecla) and 3 museums (Museo Ferrari di Maranello, Fondazione Museo Piaggio Onlus e Fondazione Museo dell’Aeronautica – Volandia).

With the "Motor Web Museum", the “Rete Nazionale Città dei Motori” project has now got an innovative virtual museum, a tool that can enhance its partners by targeting families, fans, scholars and tourists. For each participating institution or city, detailed studies are offered: they are based on a logic of involvement and on an edutainment approach aimed at children, following some fundamental guidelines, such as biographies of illustrious characters, thematic paths, and "degrees of separation" which relate apparently distant places, themes and objects. The experience of use will also be highly customizable thanks to dynamic and upgradable tools, and the ability to build virtual itineraries that involve the visitors with routes that reward their curiosity. The user will be able to choose a virtual means of transport inspired by the productions that have made our "Città dei Motori" famous throughout the world, and to organize with it a trip to drive in real-time through virtual places: the completion of the tour will unlock - as a prize for the user - a series of exclusive content dedicated to motorcycle lovers.

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Photo Gallery

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On www.cittamotori.it you can find all the updates on events, the events and the initiatives of the Italian municipalities which have on their territories a motorcycle vocation, with regards to the production (automotive, motorcycle and scooter, aerospace, naval shipbuilding), sports (circuits and historical reminiscences) or culture (museums, collections, archives).